Magento eCommerce comes with lots of feature to run your online store smoothly and effectively. It is getting more popularity because of niche feature like layer navigation filters, promotional activities features, effective checkout process and many more. One of the most important features of magento is its rating and review system for products.
A recent survey from “Digital Consumer Behavior Study “ says that 86% of the people read the product review before purchasing any product online. Importance of product review and rating can be easily understandable from the big players like Apple and Google. They allow user to rate application and comment on their purchased application because it helps other to buy such top ratted quality apps. You will notice with yourself that you will not spent $1 before reading such review while downloading application for your Smartphone. Does not this example show power of review and rating system for your digital store? Analysis proves that reviews on a product details page increase trust and validity of your website
Before we buy any product from any online website like eBay, Amazon or any physical store, we either check their product rating or check Yelp.com for physical store rating to make sure that we are dealing with safe hands and not wasting our money for useless items. Magento allows user to rate a product on various attributes like price, value, quality etc. It also allow admin user to create their own rating attribute as per their needs. There are so many reasons to have this feature enable for your online store. Read the rest of this entry »