If there is one ecommerce platform that wins hands down on the popularity scale, it’s Magento. A late 2012 survey confirmed Magento’s stranglehold over the industry by cornering over 31% of the market-share. With hundreds of thousands of ecommerce sites using Magento, this platform must be doing something right to tower over other ecommerce platforms like PrestaShop, ZenCart, OpenCart and others.
So, what is it that Magento does differently to steal a march over its competitors? Let’s take a look.
If you are a business that wants to control your overheads by cutting down on your development costs for building a shopping cart,Magento brings to you its Community Edition, open source software meant for businesses who don’t want to make a substantial investment in a proprietary platform. But a word of warning here; as a business wanting to use this edition, you will need to get hold of your own Magento experts, who can modify the core code and add the extensions you want.
If your online business is generating a revenue of between $5 -$10 million, you will want to work with a platform that offers you features and functionalists that help you stabilize your earning and facilitate growth, and that’s where Magento Go comes into the picture. This hosted SaaS based solution is specifically meant for small to medium sized businesses who want to build and launch a comprehensive online store quickly and effectively.
And finally, you have the Magento Enterprise edition for large businesses who want complete control over their online channels.
The varied choice with respect to Magento versions is one of its biggest benefits, and something that other platforms have been unable to match. Read the rest of this entry »