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Why to choose Magento Commerce for ecommerce website?

December 16th, 2009

Since new technologies arrives to the internet market, Online ecommerce store owner moving towards to change their ecommerce store with new look and functionalities. There are many open source are available to start ecommerce website. Among them Magento is one the top rated open source for ecommerce store setup. The reasons are its vast set of functionality and reach administrator control over the store. Magento is a feature-rich eCommerce platform offering complete flexibility and control over the look, content and functionality of an online store

Here is the list of functionality that magento have

  1. Analytics and Reporting
    • Integrated with Google Analytics
    • Admin Dashboard for Report Overview
    • Sales Report
    • Tax Report
    • Best Viewed Products Report
    • Best Purchased Products Report
    • Low Stock Report
    • Coupon Usage Report
    • Total Sales Invoiced
    • Total Sales Refunded
    • Best Customers Report by Total and Number Orders
  2. Catalog Browsing Reporting
    • Layered / Faceted Navigation for filtering of products
    • Static Block tool to create category landing pages
    • Configurable search with auto-suggested terms
    • Recently viewed products
    • Product comparisons
    • Cross-sells, Up-sells and Related Items
    • Popular Search Terms Cloud
    • Filter by Product Tags
    • Product Reviews
    • Product listing in grid or list format
    • Breadcrumbs

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How to avoid common website design mistakes?

December 2nd, 2009

Your Website is the showcase of your business. So your website should appeal to your visitors. But there are some mistakes of website design which scare visitors away than luring them.  Every website designer should avoid those mistakes. Here we explain some of them mistakes.
1)    If visitors can not find what your site is about in a few time, they will be probably just go somewhere else. Your site must impress for what this site is being here in a few seconds.

2)    You should avoid the use of fancy and unreadable font.  The Font looks good and fit in your site design but if they are not readable for users then it is meaningless. No one can read your message which you want to deliver to the users. Must follow web 2.0 website design rule for designing website.

3)    You do not resize your user’s browsers window, the user should be control of his/her browser because If you resize it you will risk to mess things up on his side, and what is worse you might lose your credibility in front of him.

4)    Never subscribe the visitor for something without his consent it means does not automatically subscribe a visitor to newsletters when he registers up on your site. Sending unsolicited emails around is not the best way to make friends.

5)    Try to avoid overuse of flash because apart from increasing the load time of your website, too much usage of flash might be irritating your website visitors. Use it only when you want to offer some features that are not supported by static pages.

6)    If your website requires an audio file in your website so let the user start it like if you want to deliver a speech to the user or your guided tour might have audio component. That is fine. Just let users push the “play” button.  Otherwise when user starts to access the website the music will be block on user’s face.

7)    Make sure to include anchor text on links because it is easier to tell people to “click here”. But this is not efficient.  Make sure to include a relevant anchor text on your links. It will ensure that the reader knows where he is going to if he clicks the link and it will also create search engine optimization benefits for the external site where the link is pointing. A skilled and experienced website design company can help you for avoid your mistakes.

8)    Website designer should try to avoid complex url structure because a simple, keyword-based URL structure will not only improve your search engine rankings, but it will also make it easier for the reader to identify the content of your pages before visiting them.

9)    Website designer make sure that users can search whole website. Most of people are going to search for any thing they want in search engines. So try to make your website search engine friendly.

10)    Try to avoid the complex navigation structure because it confused users where they should go to find the information they are looking for. Because of complex navigation user not stay to your site for long time they leave it in short time.